Our Recycling Action at trade shows

Our determination to minimise environmental impact was clearly demonstrated through the over 90% of ASMPT booth material being recycled and reused at Productronica 2023, the world’s leading trade fair for electronics development and production.

We instituted a comprehensive recycling and upcycling programme for our booth’s construction materials. The textile elements that grace the fronts and ceiling of our booth were not discarded post-event, instead, they found new life upcycled into stylish and functional bags and backpacks, embodying both environmental responsibility and innovative design. The wooden fronts were sent to our booth builder’s incineration facility, where they were repurposed as a source of heating, thus contributing to a circular economy.

Moreover, we uphold a paperless promotion strategy, eschewing printed materials in favour of digital alternatives, including our business cards. Visitors interact with our machines at experience areas through the PVC-free QR code stickers, seamlessly merging technology with eco-friendly practices.